When you join affiliate programs, you will run into two models: affiliate networks that bundle many programs under one roof, and in-house programs run directly by a company. Both can earn well. Knowing the difference helps you choose where to spend your effort.
What each model is
- Affiliate networks are marketplaces that host many programs, handle tracking and payouts across all of them, and let you manage everything from one dashboard.
- In-house programs are run directly by a single company, with their own dashboard, terms, and payouts.
Networks: pros and cons
| Pros | Cons |
|---|---|
| One dashboard for many programs | Rates can be lower after the network's cut |
| Consolidated, reliable payouts | Less direct relationship with the brand |
| Easy to discover new offers | Approval can vary program by program |
In-house programs: pros and cons
| Pros | Cons |
|---|---|
| Often higher commission rates | A separate login and payout for each one |
| Direct relationship and support | More dashboards to track |
| Sometimes exclusive bonuses | Payout minimums vary widely |
How to decide for a given program
- If a tool is central to your content, the in-house program is usually worth the extra dashboard for the better rate.
- If you want variety and simple payouts, a network reduces the admin.
- Either way, judge the actual terms, not the model. A great in-house program beats a mediocre network offer and vice versa.
Apply the evaluation method in how to choose an affiliate program regardless of model.
Find both in one place
The directory of affiliate programs curates both in-house and network offers by niche, so you can compare terms without caring which model they belong to. Start there and choose on the numbers.
Commission rates, cookie windows, and program terms in this guide reflect publicly available information at the time of writing and can change. Always confirm the current terms on each program's official affiliate page before you apply.